If a company announced that it would generate 1.8 billion Euros annually for the rural economy and sustain 29,000 jobs across all 32 counties, it would be very hard to believe such a statement. You’d be right to think it was too good to be true. I mean that’s more money than the Irish economy benefits from events such as live music, exhibitions, comedy and theatre each year. It’s the same number of people that 450 MedTech firms collectively employ here in Ireland. But these mouth-watering figures are not an elaborate work of fiction. Nope, we are talking about horse racing, the Sport of Kings – where no royal blood is necessary. Horse racing is an integral part of Irish society and culture yet its contribution to rural Ireland often goes unnoticed.