As business owners try to get back to their pre-pandemic routines, many of them wisely used their time during lockdown to invest in a website. Having an online presence gave them the ability to sell their products and continue generating some much-needed revenue. While the shutters were down and the lights switched off; customers simply swapped a real shopping basket for a virtual one.
A domain name is a unique address that every single website is given and usually ends with either the popular ‘.COM’ or a ‘.IE’ (for Ireland). When a domain name is typed into a web browser, it will take you directly to the website’s front door. More than 33,000 domain names ending with an Irish. IE have been registered so far this year. However, building a website for a business requires some very detailed planning and expertise, it is definitely not something for the faint-hearted amongst us to try out. But when designed well, a website can become a brilliant marketing tool that complements the traditional bricks and mortar shopping experience.