Fortune Favours The Brave

David Quirke of Wholesome Kitchen, Mullingar, heard the well-known expression: ‘Fortune favours the brave’, a few years ago. At the time, Quirke was preparing to invest 10 years of his life savings and borrow the remaining 30% from a bank to start his own business. He was told by established restaurateurs, setting up a new restaurant was madness; but Quirke wasn’t about to quit. His plan had been tweaked and fine-tuned over a decade, now was the time to act decisively and unleash the entrepreneurial spirit within himself.

Quirke had been rethinking the traditional restaurant business model for more than a decade.  As a college student, he had worked in restaurants during this time.  While there, he learned about the food industry and what sorts of things needed to be in place, so that customers would return. He understood that the environment was just as important as the food. So, Quirke began to explore the idea of one day owning and managing his own vibrant restaurant.

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